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INCREASE YOUR CTR, CONVERSION RATES AND BRAND TRUST BY ADVERTISING ON LOCAL NEWS SITES

Premium inventory, simple integrations and high viewability rates

With Brightcom's unparalleled 20-year industry experience, and an advanced AI platform at its heart, B-local offers advertisers an alternative to the programmatic "faceless masses" approach by re-incorporating brands into a community. 

BRIGHTCOM’S B-LOCAL IS A LOCAL NEWS AUDIENCE EXCHANGE PROVIDING BUYERS WITH DIRECT ACCESS TO PEOPLE’S EVERYDAY LIVES

Some of our publishers

Yes, can trust

Local TV stations from TV stations in my area

1

No, cannot trust

2

3

4

Local newspapers in my area

Local radio news from radio stations in my area

National newspapers such as the New York Times, the Wall Street Journal, and USA Today

Americans trust local news sources much more than they do national news sources. This creates a context of TRUST in which brand messages are viewed and considered

ADVANTAGES

of

Dedicated

Account manager will help you meet your KPIs

High Viewability

High engagement ad units

Premium Inventory

Of local news publishers (US and globally)

Two Decades’

Worth of know-how in this particular sector

Privacy-Conscious

Thanks to smart context inherent to the category

Safety

Leading quality inventory tools already in place

Plug and Play

Simple integrations

Easily Accessed

Direct and programmatic integration through the industry’s leading platforms

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INTRODUCING OUR LATEST TECHNOLOGY

Brightcom’s proprietary machine-learning platform providing Real-Time Bidding, Tag Integration, Header Bidding and other advanced Hybrid solutions. It offers advanced safety, speed, and heightened monetization opportunities to boost our local news publishers’ operations and meet the advertisers’ needs.

I have been using the Compass UI for the last few months, and I have to say it is a very intuitive system to use. It makes it easy to quickly review the active campaigns and see how they are performing. Pulling reports is simple and all the options allow me to get granular.

Mike Lloyd

Management client services, Naf Digital

VARIOUS TARGETING OPTIONS

across local news pubs

News

Home and family

Entertainment

Travel

Technology

Above-the-fold

Outstream

Health

Gaming

Finance

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SAFETY FIRST

Inventory quality 

Ad quality

Our in house safety tool,designed to safeguard compass

Brightcom’s dedicated team of media experts is committed to creating a tangible value for its demand partners across video and display, and across all devices and environments.

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HAVE ANY QUESTIONS?

REACH OUT!

 

Want to learn more? Read our guide to the world of local news