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With Brightcom's unparalleled 20-year industry experience, and an advanced AI platform at its heart, B-local offers advertisers an alternative to the programmatic "faceless masses" approach by re-incorporating brands into a community.
BRIGHTCOM’S B-LOCAL IS A LOCAL NEWS AUDIENCE EXCHANGE PROVIDING BUYERS WITH DIRECT ACCESS TO PEOPLE’S EVERYDAY LIVES
Some of our publishers
Yes, can trust
Local TV stations from TV stations in my area
1
No, cannot trust
2
3
4
Local newspapers in my area
Local radio news from radio stations in my area
National newspapers such as the New York Times, the Wall Street Journal, and USA Today
Americans trust local news sources much more than they do national news sources. This creates a context of TRUST in which brand messages are viewed and considered
ADVANTAGES
of
Dedicated
Account manager will help you meet your KPIs
High Viewability
High engagement ad units
Premium Inventory
Of local news publishers (US and globally)
Two Decades’
Worth of know-how in this particular sector
Privacy-Conscious
Thanks to smart context inherent to the category
Safety
Leading quality inventory tools already in place
Plug and Play
Simple integrations
Easily Accessed
Direct and programmatic integration through the industry’s leading platforms
INTRODUCING OUR LATEST TECHNOLOGY
Brightcom’s proprietary machine-learning platform providing Real-Time Bidding, Tag Integration, Header Bidding and other advanced Hybrid solutions. It offers advanced safety, speed, and heightened monetization opportunities to boost our local news publishers’ operations and meet the advertisers’ needs.
I have been using the Compass UI for the last few months, and I have to say it is a very intuitive system to use. It makes it easy to quickly review the active campaigns and see how they are performing. Pulling reports is simple and all the options allow me to get granular.
Mike Lloyd
Management client services, Naf Digital
VARIOUS TARGETING OPTIONS
across local news pubs
News
Home and family
Entertainment
Travel
Technology
Above-the-fold
Outstream
Health
Gaming
Finance
SAFETY FIRST
Inventory quality
Ad quality
Our in house safety tool,designed to safeguard compass
Brightcom’s dedicated team of media experts is committed to creating a tangible value for its demand partners across video and display, and across all devices and environments.
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Want to learn more? Read our guide to the world of local news
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